Food is the way into
Malaysia’s HEART
IFV Group is a purpose-driven organization founded by dynamic Malaysian Food and Beverage entrepreneurs. We kickstarted our first brand in 2018, and have not looked back since.
We are currently working towards redefining the F&B landscape by providing a visionary platform for entrepreneurs to grow their brands and build a sustainable ecosystem for the industry. Our team is highly focused on the incubation and growth of multi-concept F&B Lifestyle Brands within the local region.
Our Success Factors
Strong Branding + Solid Foundation + Strategic Planning
Our Mission
To incubate and grow F&B brands that brings value and happiness to all who comes across them
Our Vision
To be the leading brand powerhouse for F&B in Asia
Our Executive Team.
Board of Directors
Daniel Ong
Managing Director
JH Hee
Operations Director
Jovern Ong
Finance Director
Head Of Departments
Joline Lee
Finance
Manager
Zulkarnain Dayat
Excellence
Manager
Michelle Lim
Growth
Manager
Wilson Ng
Supply Chain
Assistant Manager
Berenice Wong
People & Culture
Manager
Our Journey.
Journey
2015
It all started when Tori-Tori was first opened in Gurney Plaza, Penang; with the intention of selling izakaya style Japanese skewer delicacies, paired with a hearty bowl of rice. The brand later evolved as it became known for its Japanese donburi, which is a hit lunch staple with the local crowd.
A second outlet in Queensbay Mall Penang followed soon after.
2018
November
The MyLaksa journey kicked off with our first outlet at Aman Central Mall, Kedah. We SOLD OUT within the first few hours of our grand opening.
December
Opened MyLaksa AEON Seri Manjung outlet in Perak.
2019
We expanded to a total of 10 MyLaksa outlets across 7 states nationwide within this year and kickstarted our flagship MyLaksa Licensing Program to steadily scale the business and increase the brand awareness.
June
As part of our international expansion plans, MyLaksa joined the popular Geylang Serai Ramadan Bazaar in Singapore to introduce the brand to the market.
July
MyLaksa joined the largest Malaysia International Retail Exhibition (MIRF) event held at Kuala Lumpur Convention Centre (KLCC) to introduce its Licensing Program to potential investors and passionate entrepreneurs.
2020
Amidst the pandemic, we still managed to expand to a total of 12 MyLaksa outlets nationwide and keep our operational costs low. We focused heavily on re-alignment, new strategies, collaborations, partnerships and strengthening our brand portfolios in order to better serve our stakeholders.
September
Launched our first CSR program, #MyLaksaCares to reach out and donate meals to frontliners, orphanages and charity bodies who are fighting to help those affected by the pandemic.
December
We launched the MyLaksa Frostee™ Series as an expansion of desserts to the existing menu.
2021
We focused on restructuring and building new partnerships with our brand portfolios to strategically increase revenue streams. We partnered with a wholly owned government company to further our mission in empowering young entrepreneurs in the F&B landscape.
March
IFV Group kickstarted its Internship Program and mentored a total of 6 young interns to learn all about running and F&B business in the Marketing, Innovation and Business Development departments.
July
Launched MyLaksa Makan Club Loyalty Program to understand our customers better and to provide an enhanced customer experience and rewards.
December
We expanded the MyLaksa Snacks menu with the launch of our Fried Snacks which featured the local favourites – fried lekor, sweet potato balls and spicy wedges.
2022
IFV Group welcomed a new brand into the fold – Hong Kong 8AM, which reflects the culture of a true ‘cha chan teng’ cafe selling dishes like the popular Polo Bun and Ice Bucket Milk tea. Its first Klang Valley outlet is nestled in the old neighbourhood of Taman Segar Cheras.
Hear What Our Team
Has To Say !
Daniel Ong, Managing Director
“My main priority is to redefine the F&B landscape by providing a visionary platform for entrepreneurs to kick start their journey with us. We are constantly working on improving and innovating the works for our existing brands and future brands to come. IFV Group is well positioned to continue growing by focusing on establishing high brand impact, managing cost and capital, as well as establishing strategic partnerships.
In line with our IFV Group business philosophy, our customers are always the first in mind. Our customers play a big role in our market research and they are the best indicators to help our R&D branch to innovate and develop our offerings. Through effective marketing and engagement, we will be able to retain customer satisfaction which in turn helps attract higher business margins. As our motto goes, we strive to always “Think big, start small and scale fast!”
JH Hee, Operations Director
“IFV Group’s greatest strengths have always been its iconic lifestyle brands and its people. We are a people first company built on culture, diversity and inclusion. Our current team of people came together in true IFV Group spirit to take care of each other and support our customers and the communities in which we operate. My main priority is to continue the tradition of social engagement and bring more fresh minds, talent and energy into the IFV Group community which makes it fun to work with as well as bring out the best in everyone through our 5 core values which are – Teamwork, Innovation, Progressiveness, Happiness and Transparency. Nothing is more important than caring for our people and as I like to say, “Happiness is good for business!”
Jovern Ong, Finance Director
“Within our IFV Group operating model, we have been empowered with full accountability for strategies, resources and performance. My main focus is to build a strong foundation and draw up the direction of IFV Group for the next five years with a strong priority towards improving financial performance. I hope to drive that growth by working with different partners and investors, and to invest our dollars strategically. Our future expansions will be driven by the increase of investment value for every brand that we take under our wing and for these brands to cross international borders.“